You’re not dreaming. This is real. The club you’re in feels as though the entire building is the VIP area, not just because of the lingerie models wearing black nerd-glasses piling over you to reach another bottle of bubbly, or the gyrating wall-to-wall moshpit that’s the dancefloor. Tonight feels special because the DJs – the engine of the party – are rockin’ it like you’ve never imagined. Oh, and they’re wearing matching NASA spacesuits and there’s a six-foot-tall teddy bear onstage hyping the crowd like a maniacal MC. The DJs are MANUFACTURED SUPERSTARS, and tonight is every night.
MANUFACTURED SUPERSTARS are BRADLEY ROULIER and SHAWN SABO. As DJs, their performance style is as high-energy, accessible and fun as it is technically challenging. Although their DJ performances have been described as “mash-up” or “open-format” by many in the music press, what they really do is create a non-stop tornado of happiness when they spin. This can be evidenced by the countless smiling faces in their crowds and the consistently sold-out shows.
As owner of Denver’s esteemed Beta Nightclub, ROULIER also understands venue operations better than most DJs who’ve never needed to worry about profit-and-loss statements. Whether they are DJing the mainstage at outdoor festivals (i.e. Identity Festival, Nocturnal Wonderland, Ultra Music Festival, Electric Daisy Carnival, the Beatport Pool Party during WMC/Miami Music Week, Red Rocks/Global Dance Festival, Lief Festival) or playing the world’s best superclubs (i.e. XS Club in Las Vegas; LAVO, Pacha and Greenhouse in New York; Fluxx and Voyeur in San Diego; Playhouse in Los Angeles; Arkadia and LIV in Miami), when MANUFACTURED SUPERSTARS take the stage, the party has officially begun.
The MANUFACTURED SUPERSTARS have long been technologically savvy, and technology coexists organically in their everyday lives. ROULIER is a co-founder and founding member of leading digital music retailer, BEATPORT.COM. SABO was an original employee of BEATPORT and he remains a member.
Formed in 2006, the MANUFACTURED SUPERSTARS cut their teeth in the American club scene of the late-‘90’s. Previous pseudonyms included “B-Rad” for ROULIER and “DJ Sabotage” for SABO, monikers they no longer use. Both are experienced producers; ROULIER was also a leading club promoter in Colorado, and SABO traveled the U.S. as a popular drum-and-bass DJ with more than 20 commercial vinyl drum-and-bass releases to his name. Today as MANUFACTURED SUPERSTARS, they hold down vital club residencies at prime spots including XS Club at The Wynn in Las Vegas and Beta Nightclub in Denver. It’s not unusual to hear the pair blaze through 100 or more tunes in the span of a two-hour DJ
set, and those sets often traverse from mainstream pop to underground prog-house to urban-infused electro and beyond. The duo is ever expanding their radio mixshows and podcasts, and their thrilling club mixes can be heard on top terrestrial, satellite and webradio stations around the globe.
Twenty-eleven was a busy year for the MANUFACTURED SUPERSTARS, and as always, presentation is key. From their costuming to the visuals used in their shows, the moment fans spot the matching NASA spacesuits, music-lovers know the party is on! The cosmos have welcomed the MANUFACTURED SUPERSTARS with open arms, as exemplified by their unprecedented shows at The Kennedy Space Center in Washington DC in 2009, and in 2011 at the private event celebrating the inaugural launch of the Virgin Galactic space port.
The MANUFACTURED SUPERSTARS have received high-octane boosts from within the gaming industry, too, by having their music and avatars featured in the social-networking, geo-based-location video game, BOOYAH’s ‘Nightclub City: DJ Rivals.’ (To date, Nightclub City boasts more than 20 million active users worldwide.) The MANUFACTURED SUPERSTARS’ recording deal with the venerable Black Hole Recordings has helped to bring the duo to the forefront of the global EDM scene with a steady flow of new releases and critically acclaimed music videos, including: “Angry Circus” and “Drummer Drums”; “Take Me Over” featuring Scarlett Quinn (video directed by Christopher Andrews); “Serious” featuring Selina Albright; and “Drunk Text” featuring Lea Luna. “Take Me Over” received immense support at radio and TV, including charting “top 3” on SiriusXM Radio for the audio single and BPM-TV (Canada) for the music video. In 2011, an E.P. titled Freak On You (Black Hole) was released.
Twenty-twelve saw the release of the MANUFACTURED SUPERSTARS’ singles: with Jeziel Quintela featuring Christian Burns, “Silver Splits The Blue”; a collaboration with L.A. Riots featuring Selina Albright, “Born To Rock”; a collaboration with Luciana titled “Calling All The Lovers” and many others amid a steady stream of music. The MANUFACTURED SUPERSTARS also began having their music aired on iHeartRadio.com’s “Evolution” radio show, which is broadcast on select Clear Channel terrestrial radio stations including 101.7FM in Boston.
Twenty-thirteen kicked off with the MANUFACTURED SUPERSTARS vs JQA Remix of TIËSTO ft BT’s “Love Comes Again” for Magik Muzik, a stunning house music version of the wondrous original.
Said SABO and ROULIER of the MANUFACTURED SUPERSTARS’ core philosophy, “We just wanna play great tunes and be the funnest DJs out there!”